NOTE: Registration is now closed!
On Friday, September 26, 2008, the St. Louis Product Management Group hosted a free three hour training seminar — Product Management: Five Fundamentals of Market Leadership — facilitated by John Mansour, Founder and Managing Partner of ZIGZAG Marketing.
Product Management: Five Fundamentals of Market Leadership
If you want a better understanding of product management and how it can elevate the performance of your company, this 1/2 day briefing is ideal for gaining a fresh perspective.
- Executives & Senior Managers will learn why product management has a greater impact on the top line than any other function in the company and how to get the most out of it.
- Product Management & Marketing Professionals will learn what it takes to be one of those people everyone — including executives — looks to for direction.
- Engineers & Developers will learn how strong product management eliminates distractions and improves focus on designing and building better products.
- Managers & Team Leads will learn what product management is, what it isnâ€™t and how each functional area of the organization needs to be part of the team.
5 Good Reasons to Attend
- There is a perception that product management is nothing more than â€œthe enhancement list departmentâ€
- Trying to be everything to everyone is not a sustainable business model
- Revenue pressures are forcing you to take bad business too often
- Beyond revenue and profit goals, there is no master plan
- Sales, marketing and product teams are out of sync
Topics & Discussion Points
- Market Assessment – Why defining and prioritizing target markets is the single most important decision in your company and a simple approach to get it done at a product or company level.
- Strategy & Org Structure – How a single company strategy and a well balanced product team can simplify everything for everyone while growing revenue and customer references
- Product Release Planning â€“ How to get away from product planning silos and plan around higher value solutions consisting of multiple products
- Product Design & Development – Pre-emptive techniques for improving product usability, eliminating re-doâ€™s and keeping development projects on schedule
- Sales & Marketing – How to increase the average sale by marketing and selling solutions instead of products