Thursday, May 2, 2019: The Heart of the Matter: Really Knowing Your Customer

Please join us for the May 2019 meeting of the St. Louis Product Management Group, which will feature a “replay” of a popular session from ProductCamp St. Louis 2019 — a presentation by Brian Posnanski and Ron Strawbridge on The Heart of the Matter: Really Knowing Your Customer.

This meeting will be held on Thursday, May 2, 2019 from 7-7:45pm at The Venture Cafe Gathering at CIC.

Meetings are open to everyone â€” there is no charge to attend. See directions and details below.

About the meeting:Do you really know your customer… really? Before product roadmaps, before marketing strategies and definitely before launch… this is the question you need to answer. A thorough understanding of the customer is the foundation of marketing and product strategy. Too often, companies — established and startup alike — make assumptions they don’t verify. Product strategy requires deep roots if it’s going to stand up to time and market pressure. Join Brian Posnanski and Ron Strawbridge as they explore how a 150-year old FORTUNE 500 distributor took a fresh look at who it serves and why. This session will cover:

  • How to evaluate potential markets and focus customers
  • How to identify key personae
  • How both activities feed buyer personae and customer journey mapping

About the presenters: Brian Posnanski (@bpoz) is Director of Marketing for Label Insight and was formerly Director of Marketing for Graybar. Ron Strawbridge (@ronstrawbridge) is Director of Customer Experience for Graybar.

About the event:This meeting is part of the weekly Venture Café Gathering at CIC. Every Thursday from 3:00 – 8:00pm, The Venture Café welcomes the innovation community to “a weekly gathering of innovators and startups. A place for serendipitous collisions to occur. Each week there are roundtable discussions, information tables, office hours with thought leaders, and guest speakers relevant to the ecosystem.”

The St. Louis Product Management Group meeting will be held in the Havana Room (2nd floor) from 7-7:45pm. You are encouraged to arrive early to participate in other related events, along with networking and refreshments. Check the Venture Café calendar to see what other events are going on before our meeting.

The Venture Cafe at CIC
4240 Duncan Avenue 2nd Floor
St. Louis, MO 63110

(See Google Map)

Parking is available in the CIC parking lot, on the street (Duncan Ave), or in the lot on the north side of Duncan Ave across from CIC. The main entrance is closest to the corner of Duncan and Boyle.