Thursday, August 1, 2019: Market Research for Product Managers: Listening for Signals in the Era of Noise

Please join us for the August 2019 meeting of the St. Louis Product Management Group, which will feature a presentation by Jeff Downing on Market Research for Product Managers: Listening for Signals in the Era of Noise.

This meeting will be held on Thursday, August 1, 2019 from 7-7:45pm at The Venture Cafe Gathering at CIC.

Meetings are open to everyone â€” there is no charge to attend. See directions and details below.

About the meeting: While product managers seek to put forth a strategic vision that is informed by the needs of the market, we often find ourselves sucked into the Agile swirl, iterating within an echo chamber that frequently drifts out of earshot of the voice of the customer.  In this session, we’ll discuss ways in which product managers can reinstill the practice of market research and competitive analysis, so that we can be tuned into the problems and changing dynamics that customers within different markets are currently—or may soon be—facing.

About the presenter: Jeff Downing has 15 years of experience in digital product management, having led the development of an array of software products from concept through launch, in areas such as adaptive learning, virtual simulation, and health information management.  Jeff oversees product management and marketing at ScholarRx, which is working to build a healthier world through accessible, sustainable medical education.  

About the event: This meeting is part of the weekly Venture Café Gathering at CIC. Every Thursday from 3:00 – 8:00pm, The Venture Café welcomes the innovation community to “a weekly gathering of innovators and startups. A place for serendipitous collisions to occur. Each week there are roundtable discussions, information tables, office hours with thought leaders, and guest speakers relevant to the ecosystem.”

The St. Louis Product Management Group meeting will be held in the Havana Room (2nd floor) from 7-7:45pm. You are encouraged to arrive early to participate in other related events, along with networking and refreshments. Check the Venture Café calendar to see what other events are going on before our meeting.

The Venture Cafe at CIC
4240 Duncan Avenue 2nd Floor
St. Louis, MO 63110

(See Google Map)

Parking is available in the CIC parking lot, on the street (Duncan Ave), or in the lot on the north side of Duncan Ave across from CIC. The main entrance is closest to the corner of Duncan and Boyle.