Thursday, May 7, 2015: Finding Your Theme: How to Create Content that Connects with Brian Posnanski
Meetings are open to everyone — there is no charge to attend. This was held at The Venture Cafe Gathering at CIC from 7-7:45pm — see directions and details below.
About the meeting: As we all know, content is king… but what kind of content? If you want to create content that connects, it needs to be focused on the Who, What and Why that are relevant to your business.
This workshop will help you think about the strategy and structure of your content BEFORE you start crafting material to fuel your SEO, social media and lead generation. We will begin by offering an overview of effective content strategy, or why you need to “find your theme,” and we’ll look at two examples of startups that have done it right.
Attendees will walk away with a deeper understanding of their Who, What and Why, their own “Content Sketching” worksheet and a better sense of how to approach the vital but challenging task of crafting effective content that reaches the right audience.
- Download Brian’s slides (1.7MB PDF)
- Also, a recording of this meeting is available on YouTube (thanks to Paul Heirendt)
About the Presenter: Brian Posnanski is the founder of TrafficPRM, a strategic content marketing agency. He helps companies develop content that creates traffic, customers and ultimately brand leadership. Some people think he looks like Jason Bateman, but he doesn’t. Brian is on Twitter as @bpoz.
About the event
This meeting is part of the weekly Venture Café Gathering at CIC. Every Thursday from 3:00 – 8:00pm, The Venture Café welcomes the innovation community to “a weekly gathering of innovators and startups. A place for serendipitous collisions to occur. Each week there are roundtable discussions, information tables, office hours with thought leaders, and guest speakers relevant to the ecosystem.”
The St. Louis Product Management Group meeting will be held in the Havana Room (2nd floor) from 7-7:45pm. You are encouraged to arrive early to participate in other related events, along with networking and refreshments. Check the Venture Café calendar to see what other events are going on before our meeting.
(See Google Map)
Parking is available in the CIC parking lot, on the street (Duncan Ave), or in the lot on the north side of Duncan Ave across from CIC. The main entrance is closest to the corner of Duncan and Boyle.