How To Not Lose Millions of Dollars: Thursday, August 6 2015

Thursday, August 6, 2015: How To Not Lose Millions of Dollars with Ken Harris

Meeting Information

Meetings are open to everyone — there is no charge to attend. This was held at The Venture Cafe Gathering at CIC from 7-7:45pm — see directions and details below.

About the meeting: How is it that so many new products fail and the companies creating them lose millions of dollars? In many cases, it comes down to problems related to opportunity analysis.

This presentation focused on understanding and revealing new product initiative opportunities through qualitative ethnographic research as well as quantitative methodologies in order to support product business strategies, and mitigate risk to investments. These approaches can and have been employed across a wide spectrum of industries and brands.

About the Presenter: Ken Harris is the Executive Director of fredsparks, a product-strategy consulting group that delivers profitable solutions through efficient and effective research, analysis, and design programs. Ken’s design experiences run the gambit from working with start-ups to working with fortune 50 companies. He has provided training to corporate innovation teams, and has instructed and presented at multiple Universities and Professional Trade Conferences. Beyond providing his clients with profit creating initiatives Ken and his team have enjoyed recognition via a variety of national and international design and industry awarding organizations, as well as features in a variety of media.

About the event
This meeting is part of the weekly Venture Café Gathering at CIC. Every Thursday from 3:00 – 8:00pm, The Venture Café welcomes the innovation community to “a weekly gathering of innovators and startups. A place for serendipitous collisions to occur. Each week there are roundtable discussions, information tables, office hours with thought leaders, and guest speakers relevant to the ecosystem.”

The St. Louis Product Management Group meeting will be held in the Havana Room (2nd floor) from 7-7:45pm. You are encouraged to arrive early to participate in other related events, along with networking and refreshments. Check the Venture Café calendar to see what other events are going on before our meeting.

The Venture Cafe at CIC
4240 Duncan Avenue 2nd Floor
St. Louis, MO 63110

(See Google Map)
Parking is available in the CIC parking lot, on the street (Duncan Ave), or in the lot on the north side of Duncan Ave across from CIC. The main entrance is closest to the corner of Duncan and Boyle.