Product PR: It’s Not Just About the Features

Our November 2013 meeting of the St. Louis Product Management Group is Thursday, November 7, 2013:

Product PR: It’s Not Just About the Features

Meeting are open to everyone — there is no charge to attend. RSVPs are requested on our LinkedIn page.

Overview:  People hear anywhere from 300 to 5000 messages in a day. Most are delivered in the same way. People are focused on themselves and their own products. Forgotten is the importance of remembering your audience which is always thinking “What’s In It For Me?” This meeting will focus on how you can better communicate your offering so people understand how your product will benefit their lives and/or their businesses.

About the presenter, Tripp Frohlichstein:  Tripp Frohlichstein, President, MediaMasters, Inc. Tripp has worked worldwide coaching thousands of people in corporations, associations, government and non-profit organizations in working with traditional and social media, message development, and creating and delivering dynamic presentations. He founded MediaMasters, Inc. in 1986 after spending more than a decade at KMOX-TV, St. Louis.  During that period, Frohlichstein acted in various newsroom management capacities, culminating with assistant news director. He has taught Media Relations and Messaging at Washington University and Webster University.  He is a regular contributor to the Gateway Journalism Review.

Here’s the details:

  • 5:30pm: Informal networking and refreshments
  • 6:00pm: Meeting begins — introductions
  • 6:15pm: Presentation begins
  • 7:15pm: Meeting adjourns, stay for networking/discussion
  • Location: SAVVIS: 1 Savvis Pkwy, Chesterfield, MO 63017 (Google map)
  • Directions from the West:
    • Take 64/40 East to Woods Mill / Highway 141 (Exit 22)
    • At the end of the exit ramp, go straight (parallel to 64/40)
    • Move to the right, following signs for South Outer Forty
    • The SAVVIS building will be on your right; turn right after you pass it and park in the main parking lot on the South side of the building
    • Follow signs in through the main entrance
  • Directions from the East:
    • Take 64/40 West to Woods Mill / Highway 141 (Exit 22)
    • Move to the right and follow signs for South Outer Forty
    • You will make a U-turn under the highway, and then move to the right, following signs for South Outer Forty
    • The SAVVIS building will be on your right; turn right after you pass it and park in the main parking lot on the South side of the building
    • Follow signs in through the main entrance
  • Thanks to SAVVIS for providing the facilities for this meeting!

RSVPs requested on our LinkedIn page.

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