Discovering Your Market’s Most Valuable Needs and Drivers

Our February 2014 meeting of the St. Louis Product Management Group was Thursday, February 20, 2014:

Discovering Your Market’s Most Valuable Needs and Drivers

Meeting are open to everyone — there is no charge to attend. RSVPs were encouraged (but not required) on our LinkedIn page.

About the presentation: Learn how other companies are focusing greater energy and time on discovering and prioritizing unmet needs and purchase drivers prior to making enhancement and innovation decisions. Come prepared to share your own need-discovery experiences in this highly-participatory discussion.

About the Presenter: Brent Jennings is a Product Manager at Duke Manufacturing, where he focuses on Product Introduction, Branding, Life Cycle Management, and Go-to-market strategy. He also has professional experience in Marketing, Brand Management, and Organizational Development. He holds an MBA from Saint Louis University.

About the event

Date: Thursday, February 20, 2014

  • 6:00pm: Informal networking and refreshments
  • 6:30pm: Meeting begins — introductions and quick preview of ProductCamp St. Louis 2014
  • 6:45pm: Presentation begins
  • 7:30pm: Meeting adjourns, stay for networking/discussion

Location

Maritz Motivation Solutions
1400 South Highway Drive
Fenton, MO 63099
On the Maritz campus, 1400 is the one building on the SOUTH side of Highway 44. (Map of Maritz campus)

Thank you to Maritz for hosting!

Directions: From the West

  1. Take 44 East
  2. Get off on the 141 exit.
  3. Go straight across 141 onto South Highway Drive (don’t get back on the highway!).
  4. Drive on South Highway Drive until you are on the Maritz campus.
  5. Drive under the pedestrian walkway that connects the campus, then turn right to go clockwise around the south building.
  6. The entrance faces south.

Directions: From the East

  1. Take 44 West past 270.
  2. Get off on Bowels exit.
  3. Go straight across Bowles onto North Highway Drive.
  4. Drive past the main Maritz campus and under the walking bridge.
  5. Turn left on Valley Park Road (the Maritz overpass).
  6. Turn left onto South Highway Drive
  7. Drive under the pedestrian walkway that connects the campus, then turn right to go clockwise around the south building.
  8. The entrance faces south.

Parking
Because this event is after business hours, you can park in any spots marked Visitor or Reserved, or any unmarked spots. There are parking lots directly East and West of the 1400 building if the visitors lot in front of the building entrance is full.

Security
Everyone will need to sign in. If you RSVP on LinkedIn, we’ll try to have a name badge waiting for you. Otherwise, sign in and get a name badge when you come in the front door.

RSVPs encouraged (but not required) on our LinkedIn page.

Posted in Meetings